Successful implementation of automated testing is becoming more and more business critical. The need to automate is being driven by the growth of digital business, and an increasing adoption of agile development and continuous integration. In these situations tests need to be repeated quickly, to maintain team velocity and to verify that nothing was broken by the latest build. Unfortunately, many attempts to implement test automation fail because of unrealistic expectations, poor strategy and processes, the wrong tools or missing skills. We can help you to avoid these pitfalls.